Hu-Friedy Partners with igniteDDS and igniteDA to Enhance Dental Education


Thursday, July 12, 2018

July 12, 2018  – Hu-Friedy, igniteDDS, and igniteDA – three leading voices in dental education – are teaming up to provide dental students and dental professionals with resources to excel in their careers. As part of the partnership, the organizations are formally announcing an exciting new video series, “In-Clinic at Hu-Friedy.”

Filmed at Hu-Friedy’s state-of-the-art showroom in Des Plaines, Illinois, the video series features a practical, hands-on approach to key topics in dentistry, such as ways to improve visual acuity, the dangers of re-tipping instruments, and best practices for infection prevention.

Hu-Friedy has a century-long history of supporting dental education by providing schools with specially-designed instrumentation kits and classroom demonstrations. The company also offers continuing education webinars, live lectures, and the Friends of Hu-Friedy online community. This video series and partnership is simply the latest manifestation of this ongoing commitment.

“Partnering with igniteDDS and igniteDA was an obvious choice,” says Hu-Friedy Chief Marketing Officer, Patrick Bernardi. “Hu-Friedy is dedicated to being a trusted and relevant part of our customers’ professional lives from the time they’re a student, to the point they transition into practice, and all the way through to retirement. By teaming up with igniteDDS and igniteDA, our three organizations can help the next generation of dental clinicians perform at their best.”

The videos are hosted by Dr. David Rice, the founder of igniteDDS, the nation's largest community dedicated to bringing together dental students, new dentists, and seasoned professionals. The partnership also includes igniteDA, a sister network for dental assistants, founded by dental industry publisher and speaker Kevin Henry. These three organizations are focused on sharing cutting-edge insights and expertise to help dental professionals at all stages of their career success in the contemporary world of dentistry. In regard to dental assistants, Bernardi states, “Dental infection control is a critical component of patient and staff safety. The vital role that the dental assistant plays in this area cannot be overstated. Kevin Henry is a tireless advocate for this group and has developed a keen understanding of what these professionals do, and what they need to be effective. There is a significant amount of content in the In-Clinic video series that speaks to dental infection control and the practical steps that dental assistants can take to ensure their practice is contemporary, safe and efficient.”

Explains Dr. Rice, “The game of dentistry has changed. Today's dental students and young dentists need the best education, the best instrumentation, and the best systems right from the get-go. That's why I’m thrilled about our partnership with Hu-Friedy. Their tagline, ‘How the best perform,’ is exactly what igniteDDS stands for.”

The first four videos in the “In-Clinic at Hu-Friedy” video series are available online now, and more will be added over the coming months. To watch the videos, visit

About Hu-Friedy

Founded in Chicago in 1908, Hu-Friedy Mfg. Co., LLC helps dental professionals perform at their best by producing dental instruments and products designed to function as an extension of each practitioner's skill. Its products, hand-crafted by highly-skilled artisans, are known for their precision, performance, longevity, reliability, and quality. Headquartered in Chicago, Hu-Friedy products are distributed in more than 80 countries and the company maintains offices in Germany, Italy, China and Japan. 

About igniteDDS and igniteDA igniteDDS is a community of students, new dentists, and seasoned professionals. At igniteDDS, successful dentists share real-world advice on practice management with members to crush their career in private practice dentistry. igniteDDS helps members who live life on their terms practice on their own terms, too. igniteDDS features guided videos, job opportunities, blogs, educational resources, and more.

igniteDA is a community designed to empower dental assistants throughout the United States by helping them connect with and learn from each other. Its content includes blog posts and webinars on topics ranging from how to get a raise, to products you should know about, to how to become a more valuable member of a dental team.